Digital Space Farmers
Site speed in plain English
Google measures real visits to your site on three things. You don't need to understand the engineering, only what the three numbers mean and where to read yours.
Written October 7, 2026, from the sources listed at the bottom. Where a rule comes from Google, Google's page is the final word.
The three numbers
- Loading (LCP): how long until the main content shows. Good is 2.5 seconds or less.
- Responding (INP): how fast the page reacts when someone taps or types. Good is 200 milliseconds or less.
- Staying still (CLS): how much the page jumps around while it loads. Good is 0.1 or less.
Google looks at the 75th percentile of real page loads, on phones and on computers separately. In plain words: three out of four visits should be at least that good.
Where to see yours, free
- PageSpeed Insights: type in your address and get all three numbers, if your site has enough visitors for Google to have data.
- Search Console: a report for your whole site, once you've verified you own it.
What usually slows a small business site
- Large photos straight off a phone or camera.
- Sliders, pop-ups, and chat widgets nobody asked for.
- Slow hosting: the server takes a second or more just to start answering.
Our Free Growth Audit times how fast your server starts answering and checks a few speed basics. It is not Google's full test, and the report says so.
Sources
This guide is general information, not legal advice.
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